Coca-Cola Invests In BodyArmor As It Chases Gatorade - WSJ

  • BodyArmor Takes On Gatorade, The NBA & Twitch, & An ESPN+ ...

    Apr 23, 2018· BodyArmor—which has no relation to Under Armour UAA—is ready to take on PepsiCo’s PEP Gatorade and Coca-Cola’s KO Powerade in the multibillion-dollar sports drink market.

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  • Why Coca-Cola may launch Coke-branded energy drinks

    Nov 18, 2018· A few weeks before, Coca-Cola announced plans to take a big stake in sports drink maker BodyArmor to become the company’s second-largest shareholder. The move helps Coca-Cola compete against ...

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  • An Overlooked Soda Stock Gets Sporty

    Aug 20, 2015· Consider that PepsiCo has its Gatorade lineup and Coca-Cola has its Powerade products. The two companies’ brands essentially dominate the $7 billion sports drink market. According to The Wall Street Journal, Gatorade had 77% market share last year while Powerade had 20% – an amazing 97% of the entire market.

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  • Coca-Cola invests in BodyArmor as it chases Gatorade ...

    Aug 14, 2018· Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the...

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  • BodyArmor debuts its biggest marketing campaign | SmartBrief

    Mar 21, 2019· Coca-Cola is acquiring a minority share in BodyArmor, a seven-year-old sports drink brand backed by retired NBA great Kobe Bryant. As part of the deal, Coca-Cola may start distributing BodyArmor ...

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  • Mike Repole - Wikipedia

    In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sports drink industry. According to Nielsen data, BodyArmor is the third most purchased sports drink, …

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  • Sports drink wars: Bodyarmor plans to dethrone Gatorade by ...

    Aug 11, 2020· A quick peek at the market share after the first quarter of 2020 shows Gatorade (owned by PepsiCo) holding 72% of the sports drink market, while Powerade (owned by Coca-Cola) is at 20%, Bodyarmor ...

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  • Coca-Cola's new plan to take on PepsiCo’s Gatorade

    Aug 14, 2018· Coke is investing in BodyArmor, a sports drink brand, that’s backed by big-name athletes. ... Coca-Cola's new plan to take on PepsiCo’s Gatorade. ... The Wall Street Journal …

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  • Coca-Cola's (KO) Investment in BODYARMOR to Augment Sales

    Aug 16, 2018· The Coca-Cola Company KO announced plans to buy a minority ownership stake in BODYARMOR. This strategic investment will form part of the company’s North America Venturing and Emerging Brands ...

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  • Coca Cola Stock - How PepsiCo and Coca-Cola are playing in ...

    Mar 25, 2021· If Coca-Cola does take on full control of BodyArmor, that would give it a 22% share of the US energy drink market – still far behing Gatorade’s 67.7% share. The question will be whether Gatorade can continue to innovate and stay relevant with today’s consumers; or whether Coca-Cola can successfully execute the potential of trendy ...

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  • Coca-Cola invests in Kobe Bryant's sports drink

    Coca-Cola invests in Kobe Bryant's sports drink . ... The investment comes as BodyArmor has sought to challenge Coca-Cola's Powerade and PepsiCo's Gatorade, according to The Wall Street Journal.

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  • Sports Drink Market Size to Hit $32.61 Billion by 2026 ...

    Feb 24, 2021· June 2019, Coca-Cola launched a Powerade sports drink in India to expand its portfolio and offer a number of choices to consumers in India. July 2019, Gatorade launched BOLT24 a low-calorie ...

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  • Coca-Cola bets on Kobe sports drink in fight with Gatorade

    Aug 14, 2018· Coca-Cola Co is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to PepsiCo's Gatorade. Coca-Cola…

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  • Coca-Cola Invests in BodyArmor In Order To Challenge ...

    Aug 15, 2018· Coca-Cola Invests in BodyArmor, To Challenge Gatorade (PepsiCo) Coca-Cola (KO) has made a minority investment in the sports drink BodyArmor, as it once again (think: Powerade, Honest Brand) looks to shake up Gatorade’s dominance within the performance drink category (think: hydration). Marketed as a healthier, natural alternative to sugary ...

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  • The Wall Street Journals' News Archive for August 14, 2018

    Aug 14, 2018· Search WSJ's digital archive of news articles and top headlines from August 14, 2018 ... Coke Invests in BodyArmor as It Chases Gatorade. 5:39 PM ET. Commodities.

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade - WSJ

    Aug 15, 2018· Coca-Cola Invests in BodyArmor as It Chases Gatorade Athlete-backed BodyArmor has sought to challenge Gatorade’s grip on sports drink …

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  • Coca-Cola buys minority stake in BodyArmor with sights on ...

    Aug 14, 2018· Coca-Cola is adding some star power, and more coconuts, in its push to compete with Gatorade, buying a minority ownership stake in BodyArmor, a startup line …

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  • Sports drink wars: Bodyarmor plans to dethrone Gatorade by ...

    Mike Trout and Andrew Luck Break Out the Polyester and Disco in BodyArmor’s New Spot Coca Cola’s Premium Sports Drink, BodyArmor, Could Be Your New Go-To Sports Drink Can BodyArmor Become the Number 1 Sports Drink in the U.S.? Coca-Cola Invests in BodyArmor as It Chases Gatorade

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  • Coca-Cola invests in Kobe Bryant-backed sports drink | Fox ...

    Aug 14, 2018· Coca-Cola will acquire a minority stake in BodyArmor, a company backed by retired basketball superstar Kobe Bryant, in an effort to battle Gatorade for the …

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  • Who distributes body armor drink" Keyword Found Websites ...

    Coca-Cola Invests in BodyArmor as It Chases Gatorade. Wsj.com DA: 11 PA: 50 MOZ Rank: 70. Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade…

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  • Inside BodyArmor's Plan To Catch Gatorade In Sports Drink ...

    Apr 21, 2016· BodyArmor founder Mike Repole’s plan to challenge Gatorade’s supremacy in the U.S. sports drink market came together by chance about a decade ago, when the New York-based entrepreneur was ...

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  • Coca Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder.

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  • Is Coke (KO) Stock a Buy After Costa Purchase & BodyArmor ...

    Aug 31, 2018· Coca-Cola (KO) announced on Friday that it is set to purchase UK coffee giant Costa for $5.1 billion as it tries to expand its portfolio beyond sugary drinks. The move follows Coke's recent ...

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  • Pax Westona: August 2018

    Aug 31, 2018· Coca-Cola invests in Body Armor as it chases Gatorade ; Kroger partners with Alibaba in China grocery sales venture ; More recycling won't solve plastic pollution (Scientific American) Sears CEO bids $470 million for Kenmore, home improvement units ; Alibaba eyes revamp in food sector (China Daily)

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  • BodyArmor: Dr Pepper Snapple Buys $20M Stake in Gatorade ...

    Aug 12, 2015· Dr Pepper Snapple has bought a $20-million stake, worth almost 12%, in sports drinks BodyArmor, which has Gatorade and Powerade as rivals.

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  • Coca-Cola bets on Kobe sports drink in fight with Gatorade

    Aug 14, 2018· Coca-Cola's investment in BodyArmor - which will make it the brand's second largest shareholder - comes as its Powerade drink steadily cedes market share to Gatorade. Coke has also been rattled by ...

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· Coca-Cola Invests in BodyArmor as It Chases Gatorade Posted on 14 August 2018 by Jean-Daniel Leclair Athlete-backed BodyArmor has sought to challenge Gatorade’s grip on sports drink market Mike Trout douses one of his Los Angeles Angels teammates with a cooler of BodyArmor sports drink on April 25, 2017.

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  • Kobe Bryant's $6 Million Investment In A Sports Drink ...

    Aug 16, 2018· The deal will allow BodyArmor to tap into Coca-Cola's massive distribution network and is expected to lead a gigantic growth in sales. As ESPN reported, Kobe had gotten in early on the company, which bills itself as a healthier alternative to Gatorade. At the time Kobe made his $6 million investment, the company had about $10 million in annual ...

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  • Coca Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector.

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  • Vitaminwater Founder Talks Pursuit of the Mets and Taking ...

    Aug 04, 2020· The founder of Vitaminwater, which he sold to Coca-Cola Co. for more than $4 billion in 2007, is setting his sights on overtaking stalwart Gatorade with his new sports drink, BodyArmor. He has also joined Alex Rodriguez, Jennifer Lopez and Vinnie Viola to form a group that’s in hot pursuit of buying the New York Mets.

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  • PEP | PepsiCo Inc. Stock Price & News - WSJ

    View the latest PepsiCo Inc. (PEP) stock price, news, historical charts, analyst ratings and financial information from WSJ.

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market.

    Read More
  • Dr Pepper Snapple tackles sports drink market, invests in ...

    Aug 12, 2015· With this stake, Dr Pepper Snapple takes a step into the fast-growing $6.81 billion sports drink market in the U.S., which was led by PepsiCo Inc.'s Gatorade with 77% of the market and Coca-Cola ...

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  • Peter Coviello - Vice President - Treasury Management ...

    Coca-Cola Invests in BodyArmor as It Chases Gatorade. Liked by Peter Coviello. Join now to see all activity Experience. Vice President - Treasury Management Officer J.P. Morgan.

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  • Coca Cola Invests in BodyArmor, Challenges Pepsi’s Gatorade

    Aug 15, 2018· Coca Cola Invests in BodyArmor, Challenges Pepsi’s Gatorade August 15, 2018 by Kimberly Olivera Coca Cola has said it will take a stake in sports drink maker BodyArmor, making it the company’s second largest shareholder.

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  • Kobe Bryant’s wife Vanessa inherits $200million BodyArmor ...

    May 22, 2020· KOBE Bryant's wife Vanessa has inherited a $200million stake in sports drink Bodyarmor bought by the late NBA star for $5million in 2013. At the time of Bryant's death, he was the fourth-largest ...

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  • Coca-Cola takes stake in BodyArmor (NYSE:KO) | Seeking Alpha

    Aug 14, 2018· The BodyArmor deal also positions Coca-Cola to turn up the competitive heat on PepsiCo (NYSE:PEP) property Gatorade. Also in the mix, Keurig Dr Pepper (NYSE: KDP ) …

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  • How Coca-Cola-Owned Powerade Plans To Add Power To Its ...

    Mar 13, 2018· As of 2015, Gatorade controlled an estimated 71.2% share of the sports drink market, Powerade had approximately 18.5% of the market and newer entrant BodyArmor was a mere blip on the radar ...

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  • Media Center | The Coca-Cola Company

    Read the latest company statements and press releases to stay up to date on the latest from The Coca-Cola Company, it's portfolio of brands, employees, and communities. Stay up to date on the latest news today!

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