New Gatorade Rival BodyArmor Takes The Fight To Pepsi's

  • Pepsi Needs a Win With Gatorade -- WSJ

    Jul 27, 2019· Pepsi this summer is launching Bolt24, a water infused with watermelon and sea salt that could better compete with BodyArmor. The new healthier drink is a clear attempt by Mr. Laguarta to catch a different kind of lightning in a bottle. Write to John D. Stoll at [email protected] Corrections & Amplifications Gatorade Organic was introduced in ...

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  • Pepsi Needs a Win With Gatorade -- WSJ - ADVFN

    Jul 27, 2019· Pepsi this summer is launching Bolt24, a water infused with watermelon and sea salt that could better compete with BodyArmor. The new healthier drink is a clear attempt by Mr. Laguarta to catch a different kind of lightning in a bottle. Write to John D. Stoll at [email protected] . Corrections & Amplifications Gatorade Organic was introduced ...

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  • Sports Drink Makers Are Waging an $8 Billion Thirst War

    Sep 12, 2017· New York was one of the first to attempt regulation of no-good-for-you drinks. ... Gatorade and its rival Powerade account for about 94 percent of the U.S. sports drink market, with Gatorade…

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  • Gatorade - Wikipedia

    Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks.Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Robert Cade.It was originally made for the Gators at the University of Florida to replenish the carbohydrates ...

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  • Gatorade - Wikipedia

    Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks.Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Robert Cade.It was originally made for the Gators at the University of Florida to replenish the …

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  • Coca Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder.

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  • Coca-Cola Invests in Gatorade Rival BODYARMOR

    Aug 14, 2018· BODYARMOR is an up-and-coming rival to Gatorade and is owned by PepsiCo. It was previously distributed by Keurig Dr. Pepper. Coca-Cola is investing in a Gatorade rival. On Tuesday, the beverage ...

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  • BBC News | BUSINESS | Pepsi wins Quaker Oats battle

    Dec 04, 2000· Monday, 4 December, 2000, 10:45 GMT. Pepsi wins Quaker Oats battle. Pepsi is reported to have beaten its great rival Coca-Cola to Gatorade. The US drinks giant PepsiCo has clinched a deal to buy Quaker Oats for $13.4bn in stock. The deal follows a protracted battle for Quaker which had also seen Coca-Cola and France's Danone line up bids.

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  • Coca-Cola Invests in BodyArmor, To Challenge Gatorade ...

    Aug 15, 2018· Howie Long-Short: Gatorade, a subsidiary of PepsiCo.(PEP), currently controls +/- 75% of the $8 billion domestic sports drink market, but sales are on the decline with consumers becoming more health and wellness conscious.BodyArmor, which has gained in popularity over the last few quarters (it had just 3% market share in ’17), remains a distant 3rd (behind Gatorade, Powerade) with …

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  • PepsiCo CEO downplays threats to Gatorade's market ...

    Jul 23, 2018· According to The Wall Street Journal, the brand posted its first U.S. sales drop since 2012 when U.S. sales fell 0.5% to $5.9 billion last year. It faces competition from Coca-Cola's Powerade, a ...

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  • Pepsi looks beyond Gatorade to Quaker for growth

    Aug 18, 2012· In 2011, Quaker was the only Pepsi division that didn't grow. Sales were flat at $2.66 billion while its parent posted a 15 percent revenue …

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  • Coca-Cola Invests in Gatorade Rival BODYARMOR

    Aug 14, 2018· Coca-Cola is taking a minority stake in sports-drink brand BODYARMOR, the beverage giant announced on Tuesday. The deal represents Coca-Cola's increasing investment in beverages — especially smaller and lesser-known brands — outside of its trademark cola business. BODYARMOR is an up-and-coming rival to Gatorade and is owned by PepsiCo.

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  • Stock Wars: Coca-Cola Vs. Pepsi | PressboltNews

    Jan 25, 2021· The company owns a stake in growing sports drink company BodyArmor. Sparkling soft drinks made up 69% of unit case volume for Coca-Cola in fiscal 2019. The company’s portfolio includes four of the top five non-alcoholic sparkling beverages with Coke, Diet Coke, Fanta and Sprite. ... Diet Pepsi, Mountain Dew and Mug Root Beer. The company’s ...

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  • Gatorade pits pro soccer teammates in fierce rivalry to ...

    May 01, 2018· BodyArmor, a new sports drink, recently called out Gatorade for what it perceives as a lack of innovation and its use of artificial sweeteners, colors and flavors, per Fast Company. A campaign from BodyArmor features the NBA's James Harden and Kristaps Porzingis, the MLB's Mike Trout and the WNBA's Skylar Diggins-Smith ribbing Gatorade as …

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  • Coca-Cola is investing in a Gatorade competitor, and it ...

    Aug 14, 2018· BODYARMORCoca-Cola is taking a minority stake in sports drink brand BODYARMOR.Coca-Cola is taking a minority stake in sports-drink brand BODYARMOR…

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  • Why Coca-Cola Company plans to take on PepsiCo by buying ...

    Feb 19, 2021· Atlanta-based Coca-Cola Company is taking steps to buy a controlling stake in sports drink BodyArmor, a rival of the company's own Powerade and of PepsiCo's Gatorade, which dominates the segment.

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  • Gatorade SWOT Analysis | Top Gatorade Competitors, STP ...

    Apr 29, 2020· Gatorade Opportunities: Following are the Opportunities in Gatorade SWOT Analysis: 1.Leverage successful brand Pepsi. 2.Advertise more. 3.Celebrity endorsements. 4.Tap into new performance products ex Protein etc. 5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment ...

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  • Coca-Cola Declares War on Pepsi's Gatorade With New ...

    Aug 14, 2018· Beverage Digest estimated BodyArmor currently has a 2% market share of the sports drink category, well off the 75% held by Gatorade and 15% …

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  • From the man himself, #KlayHatesGatorade : warriors

    Serious question, Gatorade is a league sponsor, yeah? Yup. Something I learned somehow just yesterday, the D-League name change to the G-League stands for fucking Gatorade League. I'm sure a lot of people knew this, but I was pretty surprised to learn it.

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  • Gatorade punches back at Bodyarmor as sports drink battle ...

    Sep 15, 2020· “Gatorade is the market leader but Bodyarmor has mounted a significant challenge,” says Duane Standford, editor and publisher at Beverage-Digest. “At some point, you have to fight fire with ...

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  • Dr Pepper is betting on this Gatorade killer backed by ...

    Aug 12, 2015· BodyArmor is the biggest newcomer in a sports drink market dominated by Pepsico's Gatorade and Coca-Cola's Powerade. Gatorade had a 77% share of the $6.81 billion sports drink market last year, while Powerade had a 20% share, according to data from Euromonitor International cited by the Wall Street Journal.

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  • BodyArmor Calls Out Gatorade For Being Your Dad’s Sports Drink

    Apr 18, 2018· The Pepsi-owned brand has dominated the sports drink market since it was the only sports drink around. When BodyArmor launched in 2012, Gatorade had about 80% share of the market, while Coke-owned ...

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  • Bodyarmor plans to dethrone Gatorade by 2025 – Business News

    Aug 12, 2020· Bryant was huge help, assisting Bodyarmor in delivering its first blow against Gatorade. With his name, image and likeness, the basketball star built brand awareness for the company. For his efforts, Bryant turned his $6 million investment into about $200 million (on paper) after Coca-Cola acquired a minority stake in Bodyarmor in 2018.. Repole, who co …

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  • James Harden, Donovan Mitchell Star in BodyArmor Ad ...

    Mar 21, 2019· As it happens, Gatorade is owned by Pepsi—the long-time corporate rival of Coca-Cola, which owns a significant stake in BodyArmor. With Kobe calling the shots on set, and James and Donovan repping the brand, BodyArmor is moving aggressively to expand its footing within the NBA, even without being the league’s official sports drink.

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  • Gatorade pits pro soccer teammates in fierce rivalry to ...

    May 01, 2018· BodyArmor, a new sports drink, recently called out Gatorade for what it perceives as a lack of innovation and its use of artificial sweeteners, colors and flavors, per Fast Company. A campaign from BodyArmor features the NBA's James Harden and Kristaps Porzingis, the MLB's Mike Trout and the WNBA's Skylar Diggins-Smith ribbing Gatorade as being ...

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  • BodyArmor is the Sports Drink That Could Change Everything ...

    Feb 01, 2019· BodyArmor has survived and flourished by taking a new approach to chipping away at the goliaths of the sports drink industry. While Gatorade relies primarily on nostalgia and its massive Pepsi family distribution and Powerade has seemed content to languish as the clear number two in the market, BodyArmor …

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